IFTA is India’s 1st people’s Choice Awards, with an aim to acknowledge and acclaim the versatile talent in the Indian Film, Television, OTT and Music industries.
Team IFTA believes that there is no better judge than the audience. So IFTA gave the voting rights to the ultimate consumers of the content – the viewers. There is no jury or panel involved in making the decision for the winner.
IFTA has a dedicated market research team that works diligently to find the potential list of nominees who then compete to win the particular category. Spread across various categories, the IFTA market research team makes nomination lists based on primary & secondary market research and analysis. These lists are then made public for the audience to vote. The Nominee getting the highest number of votes wins that particular award category.
The role of an Action Director
Action movies are a type of movie where action scenes like fights, shootouts, stunts, vehicle chases, or explosions take up a large portion of the movie. Action film directors oversee the filming and creative aspects of action movies.
An action director is responsible for planning and directing staged combat in a movie. These directors, usually referred to as combat directors or fight choreographers, are professionals in making fighting scene appear realistic, while taking all the safety measures. Numerous risks are connected to this profession.
And the Best Action was Directed by…
This film would have been incomplete without the action set pieces and the explosions that it had. The audiences clearly loved the action and that is why with 1548 public votes, Sunil Rodrigues bags the award of IFTA Most Popular Bollywood Action Director for Shershaah. After watching those fight sequences the audience said “Yeh Dil Maange More.” Shershaah was a wholesome film experience and to translate the magnum-opus life of Captain Vikram Batra on screen, it was crucial to involve such action sequences. Sunil skill-fully steers the action set pieces, making them look appropriate to the tone and theme of the film. The final Kargil war sequence holds a special spot in terms of action.
The second spot is also attained by Sunil Rodrigues for Sooryavanshi. Akshay Kumar hanging on a moving chopper, cars swinging up in the air and the chase sequences might be conceptualised by Rohit Shetty, but these sequences are executed by Sunil Rodrigues. It is he, who stages everything right from positioning the actors to the ultimate explosive action scene.
At the third spot, Rinku Bachan makes his presence felt by directing the action set pieces in State Of Siege-Temple Attack. This film has some of the best action set pieces and the brilliance of Rinku can be felt in every punch or chase race that the actors performed in the film.
Some Honourable Mentions
Parvez Shaikh ranks fourth for Bell Bottom. This film doesn’t have a lot of action involved but in minimal action scenes, Parvez performed his magic. He brought the rawness and the essence of reality to the action choreography.
Nishant Khan for Sherni, Anbariv for Radhe, and Dan Styles for The Power are amongst other names whose work got noticed.
Results
Words of Gratitude
Team IFTA congratulate the winners and appreciate the audience for supporting them and taking the time to vote.
IFTA hopes to see you again next year with the latest nominations and new results. Do not forget to share your feedback and suggestions.
