IFTA believes in uplifting and applauding the talent and It was this vision that led to the inception of India’s 1st People’s Choice Awards. The aim is to spot and award talents from the world of Film, Television, OTT and music industries.
The market research team at IFTA creates nominations in different categories based on their deep research and analysis. A major chunk of their research is a byproduct of public preferences. The lists are then made public for people to vote for their favourite artists among the provided categories. A winner is then announced in each category who manages to score the highest.
Director- The Captain of the ship
The director, as the name suggests, directs a crew of around 300 people and monitors everything before the action. Lighting, camera settings, positioning of actors all these things are double-checked by the director. When the camera rolls, the actors’ performances are only green-lit by the director. A director nods in agreement or disagreement for every shot.
To celebrate a tedious job like direction, IFTA is actually not doing much but just facilitating these amazing talents with a token of appreciation.
Lights, Camera, Action- and the Winner is…….
This is the man who has never gone wrong with entertainment, which includes Flying cars, blasts, dust storms, and action that challenges gravity. This is one of India’s top action director, who has once again made a gigantic impression on his audiences through his cop-universe Masala film Sooryavanshi. Yes, the Winner is Rohit Shetty, who ranked on top with his out-and-out Masala entertainer with 1760 public votes.
Following Rohit Shetty is another talented director who with his first-ever Hindi directorial venture proved that he’s here to stay. With 1185 public votes, Vishnu Vardhan attained the second position for Shershaah, which has been a wholesome entertainer with a career-defining performance by Siddharth Malhotra.
Some honourable mentions
Laxman Utekar got the third rank for Mimi followed by Kabir Khan for 83. The winners are in every sense truly deserving.
Following Kabir Khan, its Shoojit Sircar for creating a cinematic gem in the form of Sardar Udham, Vinil Mathew for his pulpy erotica Haseen Dilruba, and Dibakar Banerjee for one of the most underrated films of all time Sandeep Aur Pinky Faraar.
These names and films surely deserve applause. It is good to see how two movies made on a similar subject involving death got ranked in the results. These films are Seema Pahwa’s directorial debut Ram Prasad K Tehrvi and Umesh Bist’s Pagglait.
Results
Words of gratitude
Team IFTA congratulates the winners and appreciates the audience for supporting them and taking the time to vote.
IFTA hopes to see you again next year with the latest nominations and new results. Do let us know if there are any suggestions and share your feedback with us.
Rohit shetty