PolBol Media has came up with a unique concept of creating a first-in-its-kind People’s Choice Award in India that will solely be based on public voting. To make this work a market research team is set out to understand the likabilities of the audiences. Based on their deep research and analysis lists of contenders across various categories are created.
These lists are basically nominations that are then made public for the audiences, the ultimate consumer of content to vote for their favourite artists. Each category will have one winner with the maximum number of votes. These categories are carved out of the Film, Television, OTT and Music industry in India.
The Significance of Songs in Bollywood
Unlike other industries, Bollywood is one such industry that uses music and songs as an added advantage. The melodious tunes help move forward the narrative and sometimes help in expressing better what dialogues can’t. Bollywood has songs for everything from childbirth to a funeral.
We all remember how Hum Aapke Hain Kaun was filled with songs and all these songs dealt with various human emotions. Bollywood may not be the best in terms of romantic films but there is surely no match in the world for the kind of romantic music India makes.
The song that played on a loop on your device might win the IFTA 2022, you never know.
Play a Victory Song as the Winner is……
This song comes from a house of film production that is known and acclaimed for providing memorable music. Dharma Productions can never go wrong with music and they carried the legacy forward with the very beautiful and super romantic Raataan Lambiyan from Shershaah that ranked number one with 2749 public votes. The melody composed by Tanishk Bagchi surely made for a perfect love song.
On number two is Kabhi Tumhe again from Shershaah. A little surprise here seems like you loved the music of Shershaah way too much as the third and fourth positions are acquired by Ranjha and Mann Bharryaa 2.0 respectively, both again from Shershaah.
Some honourable mentions
Lut Gaye from Mumbai Saga on number 5, and the very melodious Shiddat title track is number six. Rait Zara Si, Doobey, and Mehram, are among the other winners.
Results
Words of gratitude
Team IFTA congratulates the winners and appreciates the audience for supporting them and taking the time to vote.
IFTA hopes to see you again next year with the latest nominations and new results. Do let us know if there are any suggestions and share your feedback with us.
