IFTA is India’s 1st people’s Choice Awards, with an aim to acknowledge and acclaim the versatile talent in the Indian Film, Television, OTT and Music industries.
IFTA has a dedicated market research team that works attentively to find the potential list of nominees, with the help of their primary and secondary research. This Nominees list is then made public on the IFTA voting site, where the public, vote for their favourite artist. The nominee who gets the maximum number of votes wins an award.
Team IFTA believes that there is no better judge than the audience, that’s why they have developed India’s First People’s Choice Award, where the audience is given the sole right to vote and decide the Winner. There is no jury on board to decide the fate of the winners. The IFTA voting and its results both maintain transparency.
The rising trend of Music Albums
Music Albums have always been a great source of entertainment for viewers. These albums can feature different singers, collaborating on one project that can have a series of songs along with the exquisite videos. India has had a fair share of Music Album successes even back in the 90s, where people used to love watching the music albums by Falguni Pathak and Ila Arun, just to name a few.
Today with the rise in demand and a dedicated platform like YouTube, the quality of the music also has to be top-notch. People crave to see collaboration of multiple singers and actors in one song. And to keep the spirits high for these creators to create, IFTA brings to life the category for the Most Popular Music Album.
The Album which Ruled the Music Industry is……
Both these singers have had their successful individual work graphs, as the history is a testament to the fact that whenever they had collaborated, a flood of appreciation sweep over them. Be it Sunny Sunny from Yaariyaan or Aao Raja from Gabbar is back, they surely know what the world wants out of them. Yes, it is none other than Yo Yo Honey Singh in collaboration with Neha Kakkar who topped the chart with 2507 votes for creating the terrific album Saiyaan Ji. The hefty music and the peppy tone gave this album an added advantage. Furthermore, roping in Nushratt Bharuccha also garnered more views.
The second position is secured by Darshan Raval and Tulsi Kumar with 1753 for creating the very melodious Is Qadar for T-Series. The song managed to touch more than 300 Million views on YouTube. The collaboration between these two was extremely popular and these talented singers turned out to give the best love song of the year.
The third spot is acquired by Shae Gill and Ali Sethi with 1331 votes for creating Pasoori, which is a prime example of originality, an amalgamation of several music tones, spectacular voices, and trendy modern music. This song is nothing but extraordinary.
Some Honourable Mentions
Sung by Stebin Ben and Payal Dev, featuring Hina Khan and Shaheer Sheikh in the music video, what more can a perfect song ask for? Baarish Ban Jaana secures the fourth spot.
The following runner-ups include Thoda Thoda Pyaar by Stebin Ben and Nilesh Ahuja, Dil Galti Kar Baitha Hai by Jubin Nautiyal and Filhaal 2 Mohabbat by B Praak.
Results
Words of gratitude
Team IFTA congratulate the winners and appreciate the audience for supporting them and taking the time to vote.
IFTA hopes to see you again next year with the latest nominations and new results. Do not forget to share your feedback and suggestions.
